cross-posted, but relevant:
Rick Beato, a producer and educator, with a successful youtube channel, discusses the 'getting heard' issue quite often,
the gist of his findings, gleaned from a host of industry insiders, famous music icons, and commoners on the rise, is roughly this:
The submitter must be active and current, and post on all the biggest social media platforms, providing
consistent and quality info, updates, and content, which must point to a well presented website,
where the content and any salable items are super easy to access.
It is the interplay of social media members finding and enjoying your productions, who begin cross-referencing
what they like, that builds the view totals on each of those systems: X, Instagram, Meta/Facebook, Youtube, toktik etc
whose members then can rely on your shiny friendly updated website.
...and if one uses Distrokid* as a distributor, they release to Spotify and a couple dozen other streaming sites
and name-brand shops, where your releases will be available, awaiting discovery. Spotify provide a range of methods
for members to self promote. If your music competes well, it will trickle out to the social media, and the cross-referencing
might take hold, with views/listens accumulating.
*All this takes time, some money, and likely some teamwork, and the willingness to relentlessly self-promote.
As a promoter, kindness, respect, and a sincere interest in people, will be fundamental. Having a business card,
with links, and CD's to hand out, is good locally. Many people have CD players in their cars, even if streaming-only
at home. Mi dos centavos 
Cheers
